![]() ![]() Therefore, using bold or cursive parts we are not only providing an indication for users’ reading (focus your attention on this word or sentence), but we are also launching a message to the browsers, to text-reading tools and crawlers on the relevance those different portions have. The choice of deprecating the old and for the benefit of the and semantical tags offers us some cues for reflection: first of all, it is very useful to have a clear distinction between content and graphic design, by freeing tags from the shaping of the text appearance and leaving them with a more useful task, the one to signal information. On this case too, it is now added a semantic relevance recognized by crawlers, which in turn can assign a different weight to the text portion characterized as such. Similar is the meaning of the new tag, useful to emphasize (like the name of the label itself says, indeed, emphasis) a text or a sentence that have a different tone from the rest. It is not a matter of simple visual highlight anymore, but a true and proper signal even search engines are sensitive to, now interpreting that text as semantically important. To label one or more terms with the strong tag means to attribute a clear relevance to this text: it is useful to theme the page, can be also used inside headings and could even help to lay emphasis on the keywords we are aiming to with our SEO strategy. Not only a formal modification, but rather a substantial one: these indications have now a stronger expressive ability and communicate a well-defined meaning, that can be interpreted by search engine crawlers. With the creation of HTML5 and the spreading of the semantic web the b and i tags were definitely deprecated and replaced by new labels: “strong” and “em”. The strong ed em HTML tags: a semantic value On all three cases, we are talking about notes merely valuable from a graphic perspective, that never added particular info on the highlighted words to crawlers. ![]() The underline tag is instead used to highlight portions of texts and distinguish them from what is near. The italic tag represents a portion of the text in which we would like to express something (like a tone or a mood, for instance) which deviates from the rest of the content, without the adding of other meanings or elements of importance. More specifically, the bold tag indicates a stylistic and graphic difference of one or multiple words compared to the rest of the text, without though attaching specific signals of importance to these parts. Since the first absolute steps of HTML code there were some tags useful to give a different text appearance into the browsers display: was the label for bold, the one for italic and was the one for the underline. Quickly going back on these tags’ history will allow us to figure out the reason of this claim. Let’s immediately clear the field: there could be a mild value for SEO in using the new strong and emphasized tags, and there surely is a value in terms of usability and readability for people, that with a single glance can detect the part of the text we decided to highlight. The use of emphasized fonts could influence SEO The strong ed em HTML tags: a semantic value. ![]() The use of emphasized fonts could influence SEO. ![]()
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